
Sustainability
Our production
Our production is located in Great Britain in the jewelry quarter of Birmingham. Established in 1953 and one of Europe’s largest jewelry manufacturers. Our designers sketch everything and convert the designs into CAD and then they use the latest technique to transform the designs into wax casts.
We both offer already designed jewelry and you can also design what you would like together with us. Our craftsmen cast, polish and finish rings for you in precious metals. An honest British craftsmanship.
We are proud of our production and have chosen to produce our jewelry as close to us as possible to minimize the shipping and we have also hand picked our production so that we can trust the quality. We also have some of our production with our local gold smith in Sweden.


Do you want to know more about our production?
The production of our wedding and engagement rings, it is an honest British craftsmanship. Let us explain the whole process in this post.
Our gold
Our production is careful when it comes to gold, we do not want to lose any gold that our earth has created. When making jewelry and rings gold gets polished and becomes a kind of dust that sticks to shoes, clothes and hands. It is difficult to take care of this gold but we are committed to being a leader in this and in our production installed a very sophisticated system.
For example, our production is supplied with a special adhesive mat and when leaving the office the gold dust that has settled on to the shoes is collected. We also pick up the gold that comes off when you wash your hands, which amounts to almost 100 grams annually, which we reuse. This is just a small amount of what we do to use all the gold and it may sound extreme but we believe that it is so important to capitalizing it all so that we do not waste anything that we have taken from our earth.
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Fairtrade gold
All of our products can be cast in fair trade gold and this is something that we really recommend.
Recycled gold
The majority of our jewelry consists of approximately 80% recycled gold, which means that it is an incredibly small amount of gold that we use which is new. In addition, we buy gold so if you, for example, have gold at home that you want to use in your jewelry, we buy your gold, add it to our gold to ensure quality and use it in the jewelry. It provides both a sustainable production and a sense of reusing gold that you have had in the past.


Lab grown diamonds
Do you wish to purchase a diamond that is not produced by nature but in a laboratory, we do offer lab grown diamonds. These are produced with the help of, among other things, a lot of energy, electricity and water, so from an ecological sustainability perspective, the natural ones are a better alternative. You can read more about this on our page about lab-grown diamonds.
Canadamark diamonds
It is hard to track and save all the information about each diamond. If you would like to know which exact mine your diamond comes from we offer Canadamark diamonds.
A Canadamark diamond is mined in the Northwest part of Canada and it is possible to track exactly where it is found. Each diamond has an unique number which is laser engraved on the girdle of the diamond and also comes with a special certificate. Please contact us if you would like a Canadamark diamond.


The diamond journey
We select the worlds finest diamonds uniquely created for you. Let us tell you a little about the journey of your diamond before it gets prepared for a lifelong journey.
Conflict diamonds
Conflict diamonds or blood diamonds are mainly associated with African countries where there have been troubles and conflicts. Where the diamond industry has financed both war and other horrible events where people have suffered very bad. We guarantee that we do not work with conflict diamonds together with the Kimberley process.
The Kimberley Process was created in 2000 and wanted to change the process when it came to extracting diamonds. Today, many years later, the Kimberley process has 55 participants in 82 different countries, which has led to 99.8% of the world's rough diamonds are secured to be conflict-free.
All of our suppliers guarantee a safe process when it comes to extracting diamonds according to the Kimberley process.




























