Craftsmanship

Our production

At VANBRUUN affordable prices are very important, but not the most important thing. The most important thing for us is that our jewelry offers an outstanding quality, a quality that assures that the jewelry does not lose shape, color or in the worst case a diamond. Some people are also troubled by allergic reactions from various metals, we make every effort to minimize our usage of such metals.

We provide quality of the highest calibre as our jewelry is made from the foremost craftsmen in Sweden and U.K. Many of our competitors choose to let the manufacture of their jewelry take place in countries where not the same culture, circumstances and knowledge are available. We believe that to compromise when it comes to jewelry that is supposed to be worn every day of your life is wrong.

Our diamonds

All our diamonds are guaranteed conflict-free and they maintain a very high quality, often better than the quality you find at your regular jeweler. If you buy an eternity ring from us the quality of the diamonds is G (Top Wesselton) and VS1-VS2. Smaller diamonds are usually not certified. The reason for not certifying them is because of the cost, every diamond cost at least 200-300 SEK to certify excluding freight and VAT and thus this eternity ring would be vastly more expensive if each diamond had a separate certificate.

As for our solitaire rings and other rings where you can choose the diamond in a menu that shows all the round stones of 0.30 carat or bigger comes with a certificate from GIA. For fancy cut diamonds we offer a certificate if the diamond weighs 0.50 Carat or more. GIA is the most accurate when it comes to evaluation of diamonds and is also the certification agency that is the most expensive to undergo. We believe that when the customer buys something that expensive like a diamond jewelry, it is important that an independent expert has assessed the evaluation so we can make sure that the diamond is genuine and keeps the promised quality.

For lab grown diamonds, a certificate from IGI is included when you buy a round diamond that weighs from 0.30 Carat and from 0.50 Carat for other shapes. Why we have chosen to sell lab grown diamonds with certificates from IGI is because they have come the furthest in terms of certification of lab grown diamonds, GIA does not yet issue certificates for lab grown diamonds, which is why these are not available.

When we select our diamonds that we handpick for you, you will always get a diamond that is at least graded as H in color, which corresponds Wesselton, clarity is graded to at least SI1. The reason why we choose these qualities is that they possess the best properties in relation to the price. An H-colored diamond is always completely white in a visual appearance. It is almost impossible to discern any other color for one who is not an expert, and it is the same when it comes to clarity. Every diamond we choose with an SI1-clarity is eye clean.

Also - we only select diamonds with an Excellent cut. We think that the cut is the most important qualification and it determines how much the diamond sparkles and glimmers. An Excellent cut diamond also makes it appear bigger, whiter and hides imperfections better. We also make sure that the diamond is not perceived as "milky", in other words, appear greyish.

Without all these precautionary and quality measures our diamonds would certainly have cost half as much of what they do today, the most important thing for us is the quality and secondary comes a great price. Simply, we offer the best quality at the lowest possible price. If you wish some help with your purchase or if you want a diamond with a lower price or the other way around, just contact us.